“When Cook Children’s Health Care System made the decision to formally develop an innovation program its first step was to seek out a knowledgeable and experienced professional to provide expert guidance along this challenging journey.  Fortunately, Cook Children’s connected with Naomi Fried, Ph.D. of Health Innovation Strategies.  In six short months, Naomi moved the needle from vague concept to a vital reality.  Her depth of knowledge and hard work was key to establishing the foundation of our new innovation department.  We are confident that the nascent program will enhance the care that Cook Children’s delivers to its patients and families.” ~ Senior Clinical Leader, Cook Children’s 

“Naomi brought a great deal of knowledge and experience in the area of pediatric innovation.  She worked closely with us on producing concrete programs for advancing innovation at our center. Naomi was timely in meeting deadlines and brought great experience and perspective into our conversations and planning.  She was an absolute pleasure to work with.” ~ Professor of Clinical Pediatrics, Children’s Hospital of Los Angeles

Developed digital health strategy/program for global pharmaceutical company. Assessed existing digital health activities, identified deficiencies and opportunities.

Phase 1: Prepared and led digital health education

  • Defined conceptual framework to organize digital health activities
  • Benchmarked and categorized existing digital health projects
  • Identified relevant industry trends
  • Developed organizational digital health resources

Phase 2: Created Digital Health Strategy

  • Developed digital health strategic framework by pharma stakeholder
  • Analyzed patient and provider unmet needs by therapeutic area
  • Developed therapeutic-area road maps based on patient/provider needs

Phase 3: Supported strategic plan implementation

  • Socialized digital health framework and concepts across organization
  • Identified pilot projects to achieve strategic objectives in key therapeutic areas
  • Identified and facilitated introductions to digital health start-ups
  • Established governance arrangement 

The Innovation LIfecycle 


Innovation and Digital Health Strategy 

1. Designing an Innovation Program Strategy

2. Developing a Digital Health Strategy

3. Developing and Implementing a Telehealth Program


Led an academic medical center from planning to execution of its first institutional telehealth program.

  • Convened Telehealth Task Force, including clinicians, lawyers, technologists, administrators
  • Managed telehealth sub-committees on technology, strategy, competitive positioning, and industry trends
  • Developed institutional telehealth strategy from pilot project through implementation for programs
    • In virtual patient care and clinician-to-clinician virtual consultations
    • With community hospitals, primary care doctors, specialists, and patients 
  • Supported launch of 10 telehealth pilot projects in variety of clinical sub-disciplines 
  • Oversaw selection of hardware and software; design of clinician workflow; user training; and resolution of legal, compliance, and finance issues
  • Developed payment model strategy; worked with insurers and legislators to support telehealth reimbursement 

Developed a comprehensive strategic plan for an academic medical center’s innovation program and tech transfer office:

  • Evaluated existing programs and structure
  • Guided organization to create clear innovation objectives
  • Developed organizational structure, staffing, budget and programming
  • Created detailed 3-year deployment plan
  • Established metrics for success; identified possible barriers
  • Met with top leaders to socialize new innovation strategy